Consumer Psychology and Behaviour Design Blog

Interviewing Users Without the Cringe

Gary van Broekhoven

Published on: 06/05/2025

Learn to run better user interviews, ask smarter questions, uncover real insights, and design products people genuinely love.

Behaviour DesignConsumer PsychologyCustomer Discovery

Decoding User Interviews: A Practical Guide for Curious Designers

Gary van Broekhoven

Published on: 16/04/2025

Master user interviews with the GRAMS framework & grounded theory. Plan, ask, analyse, and decode what users really think; then turn insight into action.

Behaviour DesignConsumer Psychology

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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What Drives Them

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Barcelona, Spain 08011

garyvb @ whatdrivesthem .com

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